L&P Customer Survey Shows Support for Biomass Plant
[Last Updated: 1/3/2012 4:08:34 PM]

For Immediate Release


Contact:  Jim Cooper, Key Accounts & Marketing Mgr., Traverse City Light & Power

                Phone: (231) 932-4560 or E-mail: jcooper@tclp.org

Contact:  Phil Callighan, Sr. Account Executive, Knorr Marketing

    Phone: (231) 947-9707, ext. 207; Mobile: (231) 342-7590

                or E-mail: philc@knorrmarketing.com


L&P Customer Survey Shows Support for Biomass Plant


(Traverse City, Michigan) — By over a two to 1 margin, a recent survey of Traverse City Light & Power customers shows they are “very supportive” or “somewhat supportive” of L&P’s initiative to build a local biomass plant, compared to those saying they are “somewhat unsupportive” or “very unsupportive.” 


            The random telephone survey, which used a statistically significant sample size of 755 L&P customers, was conducted between March 23 and April 8 by the Research Services of Northwestern Michigan College. Overall margin of error for residential as well as commercial customers was less than ± 5%.


            Customers surveyed also indicated that low electric rates, reliability, support of local jobs and local purchasing were important characteristics to them.


            “Light and Power’s renewable energy initiative began nearly five years ago when we began investigating alternative energy, including biomass, in the U.S. and Europe,” said Linda Johnson, chairperson of the L&P board. “While biomass is not the only method Light and Power would use in order to reach our strategic goal of acquiring 30 percent of electric power generation with renewable resources by 2020, we’re pleased this customer survey endorses the possible local construction of a biomass plant.”


            According to Johnson, a proposed wood biomass plant, which would generate electricity and could heat nearby buildings, would also produce the lowest electric rates for the utility’s customers among all of the generating sources – renewable and non-renewable – that the utility has studied.


            The complete survey and additional information about L&P’s 30By20 goal can be reviewed on the Light and Power website: www.tclp.org.


Traverse City Light & Power (www.tclp.org) is a community-owned, community-focused municipal utility that offers energy at low rates in the region to over 11,000 customers in Traverse City, and parts of Blair, East Bay, Elmwood, Garfield, Peninsula and Paradise townships.


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